Cookie Policy

What are cookies?

Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the site to remember your actions and preferences over time.

We also use related browser storage technologies — localStorage and sessionStorage — which work in a similar way but store data directly in your browser rather than in a cookie file.

Essential cookies and aggregate analytics

Most of what we use is strictly necessary — required for the site to work properly (sign-in, basket, checkout, and remembering your cookie choice).

We also run aggregate statistical analytics (Google Analytics 4) to understand how visitors move through the site so we can improve it. This is on by default and measures pages viewed, products viewed and basket/checkout steps. We do not send Google your name, email address, telephone number, postal address, payment details or any account identifier, and we do not use it for advertising, remarketing or profiling. You can turn it off at any time in Cookie Preferences, and doing so is free and takes effect immediately.

Advertising cookies and tags stay switched off unless you actively enable marketing cookies in Cookie Preferences. If you do enable them, we load the Pinterest Tag so we can measure and optimise our Pinterest advertising and build advertising audiences. It records pages viewed, category and search activity, items added to the basket and completed orders (order reference, order value in GBP, quantities and catalogue item references). We do not send Pinterest your name, email address (hashed or otherwise), telephone number, postal address, payment details or any account identifier, and we do not use Pinterest’s enhanced matching or upload customer data. Nothing is requested from Pinterest until you give marketing consent, and withdrawing it stops all further Pinterest activity. See Pinterest’s privacy policy.

With marketing consent, the Meta Pixel (Facebook) sends PageView, ViewContent, AddToCart, InitiateCheckout and Purchase events for advertising measurement and audiences. Meta may receive product references, quantities and values in GBP, plus page and browser/device information and its advertising identifiers. We do not send contact, account or payment details to Meta; advanced matching and the Conversions API are not enabled. The Pixel does not load before marketing consent. Withdrawing consent stops further events, although a script already downloaded cannot be unloaded from the browser. See Meta’s Privacy Policy.

Enabling marketing cookies also loads Microsoft Advertising’s Universal Event Tracking (UET) tag, which we use solely to measure and optimise our Microsoft Advertising campaigns and to build advertising audiences. It records the pages you view and, when you complete a purchase, the order reference, the order value in GBP and the currency. We do not send Microsoft your name, email address (hashed or otherwise), telephone number, postal address, payment details or any account identifier, and we do not use enhanced conversions or offline customer-data uploads. We do not run Microsoft Clarity or UET Insights session recording. Until you enable marketing cookies, the tag is instructed that advertising storage is denied: in that state Microsoft may still receive a page or conversion signal without using advertising cookies or identifiers, recording it only as a non-identifying, aggregated placeholder that cannot be linked to you or to a specific ad click. Withdrawing consent sets advertising storage back to denied immediately. See Microsoft’s Privacy Statement.

Stripe is our payment processor. Their cookies are essential to comply with payment card industry (PCI) rules and prevent fraud. See Stripe's cookie policy for details.

How our cookie banner works

The first time you visit, you'll see a small banner at the bottom of the page. Essential cookies always run. Aggregate analytics is on by default and can be switched off at any time; marketing cookies stay off unless you turn them on.

Choose Accept all to enable analytics and marketing, or Reject non-essential to turn both off. Neither choice is made for you by simply visiting, waiting or closing the banner. Choose Options on the banner, or Cookie Preferences in the footer, to change Analytics or Marketing individually or withdraw consent later.

Your choice is stored locally in your browser as the cookie-consent entry. If you clear your browser data, the banner will reappear on your next visit.

Managing cookies on this site

You can reset your cookie preferences for this site at any time:

1. Open your browser's developer tools (usually F12 or right-click and choose Inspect)
2. Go to the Application (Chrome / Edge) or Storage (Firefox / Safari) tab
3. Under Local Storage, find deeptimefossils.co.uk and delete the cookie-consent entry
4. Refresh the page — the banner will reappear

You can also sign out of your account from the Account page, which removes the authentication entry. Emptying your basket clears the cart entry.